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LIFT Your Story with Kim Ysabel Castro Founder of Girls Got Goals PH

Not unlike many people out there who were in a corporate environment that dealt with the public, Kim too needed to change the way things were when her position as an Event Manager organizing live events was shattered by the pandemic.

It was at this time that Kim decided to take her “side hussle” and turn it into her main career.  Once a blog for her own stories, ideas and a showcase for her portfolio, Kim’s blog site Girls Got Goals PH became her new business.  She reached out to one of her existing clients asking why the blogs she sent were not posted.  The client confirmed that she loved the content, however did not have time to post.  This was the start of Kim’s Social Media Management business named after her blog.  She offered to take care of her client’s content.  From there her client referred her to another client, and that client to another and so forth.

Kim writes, creates videos and marketing photos, edits, and ensures the content is up to date regarding SEO requirements.  Asked if she took formal training, Kim states that she learned primarily on the Internet from crash courses and research.  She says that those taking form college courses are often at a disadvantage, as by the time they graduate the online landscape has already gone through several changes.

From SEO tricks, to learning more about tags, hashtags and blog content, Kim shares with us her expertise and the importance of blogs, and focus on specific social media platforms depending on the industry.

You can reach Kim at www.girlsgotgoalsph.com and on instagram @girlsgotgoalsph

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